Sample interview questions: What metrics do you typically use to measure the success of your business development efforts?
Sample answer:
- Revenue growth: This is the most direct measure of the success of your efforts. Are you bringing in more money than you were before you started your business development efforts?
- Profitability: Are you making more money than you are spending on your business development efforts?
- Client satisfaction: Are your clients happy with the results of your work? Are they coming back for more?
- Market share: Are you taking market share from your competitors?
- Brand awareness: Is your brand more well-known now than it was before you started your business development efforts?
- Lead generation: Are you generating more leads than you were before you started your business development efforts?
- Conversion rate: Are you converting more leads into customers than you were before you started your business development efforts?
- Customer lifetime value: Are your customers staying with you for longer and spending more money with you over time?
- Employee satisfaction: Are your employees happy working for your company? Are they motivated and productive?
- Return on investment (ROI): This is a measure of the financial impact of your business development efforts. Are you making more money than you are spending on your efforts?
In addition to these metrics, you may also want to consider the following:
- Industry trends: Are you aware of the latest… Read full answer
Source: https://hireabo.com/job/8_3_48/Ad%20Agency%20Business%20Development%20Manager