Sample interview questions: What metrics do you consider when measuring the success of an advertising campaign?
Sample answer:
- Reach: The number of people who saw your ad. This can be measured through impressions, which is the number of times your ad was displayed.
- Frequency: The average number of times each person saw your ad. This can be calculated by dividing the number of impressions by the reach.
- Click-through rate (CTR): The percentage of people who clicked on your ad after seeing it. This can be calculated by dividing the number of clicks by the number of impressions.
- Conversion rate: The percentage of people who took a desired action after clicking on your ad. This could be a purchase, a sign-up, or a download. This can be calculated by dividing the number of conversions by the number of clicks.
- Cost per acquisition (CPA): The amount of money you spend to acquire a new customer. This can be calculated by dividing the total cost o… Read full answer
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