Sample interview questions: What metrics do you typically use to measure the success of a digital media campaign?
Sample answer:
- Reach: The number of people who have seen your ad.
- Impressions: The number of times your ad has been displayed.
- Clicks: The number of times your ad has been clicked on.
- Conversions: The number of times your ad has resulted in a desired action, such as a purchase or a sign-up.
- Cost per acquisition (CPA): The amount of money you spend to acquire a new customer.
- Return on investment (ROI): The amount of money you earn back for every dollar you spend on advertising.
In addition to these core metrics, you may also want to track other metrics that are specific to your campaign goals, such as:
- Brand awareness: The number of people who are aware of your brand after seeing your ad.
- Engagement: The number of people who interact with your ad, such as by liking, commenting, or sharing it.
- Website traffic: The number of people who visit your website after seeing your ad.
- Leads: The number of people who provide their contact information after seeing your ad.
By tracking these … Read full answer
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