Sample interview questions: Can you provide an example of a radio ad you’ve created that successfully conveyed a complex message?
Sample answer:
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Product: A new line of organic, fair-trade coffee
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Target Audience: Affluent, health-conscious consumers
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Message: This coffee is the perfect choice for those who want to enjoy a delicious, guilt-free cup of coffee. It’s made with 100% Arabica beans that are grown in the shade of rainforest trees, and it’s certified organic and fair-trade. So you can feel good about drinking it, knowing that it’s good for you and for the planet.
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Radio Ad:
[Sound of a bubbling coffee pot]
Narrator: “Do you love the smell of fresh-brewed coffee in the morning? But do you ever wonder where your coffee comes from?
“Our coffee is grown in the shade of rainforest trees, which helps to protect the environment. And it’s certified organic and fair-trade, so you can feel good about drinking it, knowing that it’s good for you and for … Read full answer