Sample interview questions: How do you approach mobile advertising budget allocation?
Sample answer:
- Prioritize high-value audiences:
- Utilize data analytics to identify and target valuable customer segments that are highly engaged and likely to convert.
- Allocate budget based on performance:
- Continuously monitor and evaluate the performance of your mobile advertising campaigns to optimize budget allocation towards channels and strategies that deliver the best results.
- Consider campaign objectives:
- Align budget allocation with specific campaign objectives, whether it’s driving app installs, website traffic, or in-app purchases.
- Test and iterate:
- Experiment with different budget allocations to determine the optimal distribution that maximizes campaign effectiveness.
- Factor in seasonality and trends:
- Adjust budget allocati… Read full answer
Source: https://hireabo.com/job/8_3_30/Mobile%20Advertising%20Specialist
- Adjust budget allocati… Read full answer