Sample interview questions: Can you provide examples of how you have used emotional appeals in television advertising to connect with viewers?
Sample answer:
- Nostalgia: In a commercial for a classic toy, I used imagery and music from the 1980s to evoke feelings of warmth and childhood joy.
- Empathy: I created a series of ads for a non-profit organization that highlighted the daily struggles faced by underprivileged children, triggering viewers’ compassion and desire to make a difference.
- Aspirations: For a luxury car brand, I developed an ad campaign that showcased how owning the vehicle could elevate viewers’ status and fulfill their ambitions.
- Fear: In a public service announcement, I employed shocking imagery and statistics to convey the dangers of distracted driving, instilling a sense of urgency and fear among viewers.
- Happiness:… Read full answer
Source: https://hireabo.com/job/8_3_33/Television%20Advertising%20Specialist