Sample interview questions: What tools or software do you use to assist in media planning?
Sample answer:
- Media planning tools:
- Nielsen Media Research: Audience measurement, targeting, and campaign analysis
- ComScore: Digital audience measurement and analytics
- Kantar Media: Media monitoring, optimization, and evaluation
- Arbitron: Radio audience measurement and analysis
- Software:
- Strata: Advanced media planning and optimization software
- EMS: Extended media simulation software
- AdPlan: Digital media planning and execution platform