Sample interview questions: How do you approach identifying and pursuing opportunities for diversifying the agency’s service offerings?
Sample answer:
- Market Research: Conducting thorough market research to understand evolving customer needs, industry trends, and emerging technologies.
- Client Feedback: Gathering feedback from existing clients to identify areas where the agency can improve its services or expand its offerings.
- Industry Analysis: Monitoring industry publications, attending conferences, and networking with peers to stay updated on the latest developments and opportunities.
- Competitive Analysis: Analyzing the services and offerings of competing agencies to identify gaps in the market and potential areas for differentiation.
- Brainstorming Sessions: Encouraging creative thinking and collaboration among team members to generate new ideas for service offerings.
- Trend Forecasting: Monitoring cultural, technological, and economic trends to anticipate future market needs and develop services that cater to these trends.
- Client Surveys: C… Read full answer
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