Sample interview questions: Can you provide examples of how you have used experiential marketing techniques in television advertising?
Sample answer:
- Interactive commercials: These commercials allow viewers to interact with the ad through their remote controls or mobile devices. For example, viewers could vote for their favorite product or character, or they could play a game related to the brand.
- Immersive commercials: These commercials use virtual reality or augmented reality to create an immersive experience for viewers. For example, viewers could step into a virtual world to experience a product or service firsthand.
- Experiential events: These events allow viewers to experience a brand in person. For example, viewers could attend a product launch event or a brand-sponsored concert.
- Cross-platform campaigns: These campaigns integrate television advertising with other marketing channels, such as social media and online advertising. This allows viewers to interact with the brand across multiple platforms.
Here are some specific examples of how I have used experiential marketing techniques in televi… Read full answer
Source: https://hireabo.com/job/8_3_33/Television%20Advertising%20Specialist