Sample interview questions: Have you worked with any ad fraud detection tools or services? Which ones?
Sample answer:
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Integral Ad Science (IAS): IAS is a leader in ad verification and fraud detection, offering a range of solutions to help advertisers protect their campaigns from invalid traffic and ensure that their ads are seen by real, engaged audiences. IAS’s tools include:
- Viewability measurement: IAS’s viewability measurement solution helps advertisers ensure that their ads are being seen by real people, in view, for a long enough duration to make an impact.
- Brand safety: IAS’s brand safety solution helps advertisers avoid placing their ads on websites or apps that contain inappropriate or harmful content.
- Fraud detection: IAS’s fraud detection solution helps advertisers identify and block invalid traffic, such as bots and non-human clicks, from their campaigns.
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DoubleVerify: DoubleVerify is another leading provider of ad verification and fraud detection solutions. Their offerings include:
- Active View: DoubleVerify’s Active View solution measures viewability and attention, ensuring that ads are seen and engaged with by real people.
- Fraud Lab: DoubleVerify’s Fraud Lab solution detects and blocks invalid traffic, including bots, click farms, and ad stacking.
- Brand Safety & Suitability: DoubleVerify’s Brand Safety & Suitability solution helps … Read full answer