Sample interview questions: Can you provide examples of how you have used social media contests or giveaways in advertising campaigns?
Sample answer:
- Increased brand awareness: Launched a social media contest asking users to share photos or videos of themselves using our products. The contest generated over 10,000 entries and resulted in a significant increase in brand awareness and engagement.
- Generated leads: Conducted a giveaway on Facebook where users had to enter their email address to participate. The giveaway generated over 5,000 leads, which were then used for email marketing campaigns.
- Promoted sales: Offered a discount code to users who shared our social media posts. This promotion resulted in a 15% increase in sales.
- Improved customer loyalty: Created a loyalty program where customers could earn points for every purchase they made. These points could then be redeemed for discounts or free products. The loyalty program helped to increase customer retention and repeat business.
- Engaged with customers: Used social media contests and giveaways to engage with customers and build relationships. This helped to create a community of loyal customers wh… Read full answer