Sample interview questions: What tools or software do you use to track and analyze campaign performance?
Sample answer:
-
Google Analytics: Google Analytics is a free and comprehensive tool that can be used to track website traffic, user behavior, and campaign performance. It can be used to measure the success of a guerrilla marketing campaign by tracking key metrics such as website visits, leads, and sales. However, it is important to plan out and set up goals in Google Analytics before launching a campaign, so that you can accurately track and measure the results.
-
Social Media Analytics: Social media platforms such as Facebook, Twitter, and Instagram offer their own analytics tools that can be used to track the performance of guerrilla marketing campaigns. These tools can be used to measure metrics such as reach, engagement, and click-through rates.
-
Heat Mapping and Session Replay Tools: Tools like Hot… Read full answer
Source: https://hireabo.com/job/8_3_37/Guerrilla%20Marketing%20Specialist