Sample interview questions: How do you handle ad trafficking for campaigns that involve different ad types, such as interactive ads, voice-activated ads, or augmented reality (AR) ads within digital signage or digital out-of-home (DOOH) ad inventory?
Sample answer:
-
Gather ad creative and assets: Collect all necessary creative assets, including images, videos, audio files, and animations. Ensure that the assets meet the required specifications and guidelines for each ad type and platform.
-
Ad tag generation: Work with the ad tech platform or vendor to generate ad tags for each campaign. Ad tags are unique identifiers that allow ads to be served and tracked. Make sure the ad tags are properly configured with relevant targeting parameters and creative assets.
-
Placement and scheduling: Coordinate with the media owner or publisher to determine the placement and scheduling of ads. Ensure that ads are displayed in the appropriate locations and at the specified times. Consider factors such as audience demographics, ad frequency, and ad sequencing to optimize campaign performance.
-
Monitor ad performance: Continuously monitor the performance of ad campaigns across different channels and ad types. Use metrics such as impressions, clicks, conversions, and engagement rates to assess the effectiveness of each campaign. Make adjustments to targeting, creativ… Read full answer
Source: https://hireabo.com/job/8_3_15/Ad%20Operations%20Specialist