Sample interview questions: Can you explain your understanding of the role of headlines and taglines in advertising copy?
Sample answer:
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Headlines:
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Attention-grabbing and concise
- Convey the main message or selling point
- Create curiosity and entice readers to read further
- Use strong verbs and active voice
- Keep it short and sweet (ideally under 10 words)
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Test different headlines to see what resonates best with your target audience
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Taglines:
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Reinforce the brand’s identity and positioning
- Provide a memorable and succinct summary of the brand’s value proposition
- Create a connection with the target audience and evoke an emotional response
- Use simple and easy-to-understand language
- Be consistent with the brand’s overall messaging and tone
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Test different taglines to see which ones stick in people’s minds
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Additional Tips:
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Source: https://hireabo.com/job/8_3_18/Advertising%20Copy%20Editor