Sample interview questions: How do you collaborate with creative teams to ensure media and creative strategies align?
Sample answer:
- Foster a close working relationship: Build a strong foundation by establishing regular communication channels and open dialogue between media and creative teams.
- Share insights and knowledge: Provide the creative team with comprehensive media insights, market research, and competitive analysis to inform creative concepts and message development.
- Develop a shared creative brief: Collaboratively define the campaign’s goals, target audience, and key messaging. Ensure that the brief aligns with media strategy and objectives.
- Participate in creative brainstorming: Actively engage in creative ideation sessions to provide media expertise and suggest media-optimized solutions for creative executions.
- Review and refine creative concepts: Offer constructive feedback on creative concepts to assess their media potential, execution feasibility, and alignment with the overall strategy.
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