Sample interview questions: Have you worked with ad fraud detection and prevention tools for video ads in online advertising? If so, can you describe your experience and how you utilize them?
Sample answer:
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Experience with Ad Fraud Detection and Prevention Tools for Video Ads:
- Worked extensively with a variety of ad fraud detection and prevention tools for video ads, including DoubleVerify, IAS, and WhiteOps.
- Implemented and managed these tools across various online advertising campaigns to protect against ad fraud and ensure campaign effectiveness.
- Collaborated with cross-functional teams, including media buyers, campaign managers, and data analysts, to interpret data and insights from these tools.
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Utilization of Ad Fraud Detection and Prevention Tools:
- Conducted regular monitoring of ad fraud metrics such as viewability, invalid traffic, and brand safety.
- Identified and analyzed anomalies or suspicious patterns in ad performance data to detect potential fraud.
- Implemented pre-bid and post-bid filters to block fraudulent traffic … Read full answer
Source: https://hireabo.com/job/8_3_36/Online%20Advertising%20Specialist