Sample interview questions: Can you provide examples of mobile advertising campaigns that utilized interactive rich media ads?
Sample answer:
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Domino’s “Pizza Hero” campaign: This campaign allowed users to create their own pizzas using a mobile app. Users could then share their creations with friends and family via social media. The campaign was a huge success, resulting in a significant increase in sales for Domino’s.
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Nike’s “FuelBand” campaign: This campaign used mobile ads to promote Nike’s FuelBand fitness tracker. The ads featured interactive elements that allowed users to track their progress and compete with friends. The campaign was very effective in generating awareness and interest in the FuelBand.
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McDonald’s “Appy Hour” campaign: This campaign used mobile ads to promote McDonald’s Appy Hour deals. The ads featured interactive elements that allowed users to find nearby McDonald’s restaurants and view the Appy Hour menu. The campaign was a success in driving traffic to McDonald’s restaurants.
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Coca-Cola’s “Share a Coke” campaign: This campaign used mobile ads to promote Coca-Cola’s “Share a Coke” campaign. The ads featured interactive elements that allowed users to create personalized Coke bottles with their own names or the names of their friends. The campaign was a huge success, resulting in a significant increase in sale… Read full answer
Source: https://hireabo.com/job/8_3_30/Mobile%20Advertising%20Specialist