Sample interview questions: How do you manage media relations for global advertising campaigns that need to be localized for different markets?
Sample answer:
- Develop a global media relations strategy. This strategy should outline the overall goals and objectives of the campaign, as well as the key messages that need to be communicated. The strategy should also identify the target audiences in each market and the best channels for reaching them.
- Localize the campaign for each market. This involves adapting the campaign to the local culture, language, and customs. It may also involve working with local media outlets to develop localized content.
- Build relationships with local media outlets. It is important to establish relationships with … Read full answer
Source: https://hireabo.com/job/8_3_17/Media%20Relations%20Manager