Sample interview questions: How do you handle negative media coverage or public perception in the healthcare industry?
Sample answer:
- Be prepared. Develop a crisis communication plan in advance so that you know exactly what to do if negative media coverage or public perception arises. This plan should include:
- A list of key contacts, including the CEO, spokesperson, and legal counsel
- A process for identifying and responding to negative media coverage
- A system for monitoring social media and online forums for negative comments
- A plan for engaging with patients, families, and the community to address concerns
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Respond quickly and honestly. When negative media coverage or public perception arises, it’s important to respond quickly and honestly. Don’t try to hide or ignore the problem – this will only make it worse. Instead, be transparent and forthcoming with information. Acknowledge the concerns being raised and explain what you’re doing to address them.
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Be empathetic. When responding to negative media coverage or public perception, it’s important to be empathetic. Remember that people are often upset or angry when they voice their concerns. Listen to their concerns and try to understand their point of view.
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Be respectful. Even if you… Read full answer
Source: https://hireabo.com/job/8_1_22/Healthcare%20PR%20Specialist