Sample interview questions: Can you explain the concept of “advertorial” and its role in native advertising?
Sample answer:
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Advertorial: A form of native advertising that takes the form of an article, blog post, or video that is designed to promote a product or service while maintaining the appearance of editorial content.
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Role in Native Advertising:
Seamless Integration: Advertorials blend seamlessly with the surrounding content, making them less intrusive and more engaging for consumers compared to traditional banner ads.
Enhanced Credibility: When advertorials are presented as informative or entertaining content, readers are more likely to trust and engage with the promoted product or service.
Extended Reach: Advertorials can be distributed across various platforms, including websites, social media, and email marketing, reaching a broader audience.
Improved SEO: By including relevant keywords and links in advertorials,… Read full answer
Source: https://hireabo.com/job/8_3_32/Native%20Advertising%20Specialist