Sample interview questions: Can you provide examples of how you’ve successfully written copy that leverages social proof or testimonials?
Sample answer:
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Case Study 1: For a software company targeting engineers, I crafted testimonials from industry influencers highlighting the software’s ease of use and time-saving benefits. These testimonials showcased real-world impact and established credibility with the target audience.
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Case Study 2: To promote a new fitness program, I utilized reviews from satisfied customers. I focused on specific results (e.g., weight loss, increased energy levels) to demonstrate the effectiveness of the program and build trust with potential clients.
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Case Study 3: For an e-commerce retailer, I integrated customer reviews and star ratings into product d… Read full answer